IMPORTANT INFORMATION ABOUT SOUNDCLOUD YOU NEED TO KNOW

Date posted: Friday, July 28th, 2017 | By: Social

– This brand new discovery feature on SoundCloud brings you a list of the freshest new music uploaded to the platform, personalized to your taste on a daily basis.

– With a constantly expanding mix of music uploaded to SoundCloud every day, we’ve made it easier to filter through it all and find tracks you’re bound to love.

– The Upload utilizes machine learning to recommend music uploaded within the last few days, based on your likes and plays.

– The more you use SoundCloud, the suggestions in The Upload will become even more fine-tuned to your tastes.

SoundCloud is the world’s largest music and audio streaming platform – 150 million tracks and growing. With a buzzing community of artists and musicians constantly uploading new music, SoundCloud is where you can find the next big artists alongside chart-topping albums, live sets, and mixes for every occasion.

Our enormous catalog lets you discover amazing hip hop, electronic, rock, classical, jazz, podcasts and more.

SoundCloud offers a family of products for all listeners and creators:

SOUNDCLOUD FREE:

– Over 120 million tracks from emerging and established artists

– Get suggested tracks based on your likes and listening habits

– Discover incredible music in each genre with SoundCloud charts, from all-time greats to the newest and hottest tracks

– Connect with friends and interact with your favorite artists directly

– Create playlists for parties, workouts, on the way to work, or whatever mood you’re in

SOUNDCLOUD GO:

– Discover, stream, and share a constantly expanding mix of music – anytime, anywhere

– Over 120 million tracks from emerging and established artists

– Take your collection offline, everywhere you go

– No ads, for an uninterrupted listening experience

– Support artists – a percentage of all revenue from SoundCloud Go is paid to creators on the platform

– All for just $4.99/month*

SOUNDCLOUD GO+:

– Upgrade to Go+ for a fully expanded catalog of over 150 million tracks, including superstars from major labels and indies

– Take your collection offline, everywhere you go

– No more 30 second previews — all music on SoundCloud, including premium Go+ tracks, is accessible to stream & save offline

– No ads

– 30 days free, then $9.99/month**

SOUNDCLOUD PULSE:

Are you a creator? If you make music, podcasts or any type of audio and upload it to SoundCloud, this app provides an easy way to manage your account and keep your community humming:

– Reply to comments on your tracks, on the go

– Get up-to-date stats on the performance of your tracks

– Share your uploaded sounds, both publicly and privately

– Get it free on the Google Play Store: https://goo.gl/Hsz7f2

Available in English, French, Spanish, German, Dutch, Italian and Brazilian Portuguese.

*Get SoundCloud Go free for first 7 days, and $4.99/month after that. Free 7-day trial only available for users who haven’t previously subscribed to SoundCloud Go. Trial must be canceled within 7 days of subscribing or will automatically renew for $4.99/month. Offer limited to users based in the US.

**Get SoundCloud Go+ free for first 30 days, and $9.99/month after that. Free 30-day trial only available for users who haven’t previously subscribed to SoundCloud Go or SoundCloud Go+. Trial must be canceled within 30 days of subscribing or will automatically renew for $9.99/month. Offer limited to users based in the US.

HOW TO USE TWITTER EFFECTIVELY

Date posted: Monday, July 10th, 2017 | By: Social

At this point, most marketers are aware Twitter is an important piece of the social media marketing mix. With over 320 million monthly active users across various demographics, it’s a great platform to reach your audience. However, the sad truth is many of those same marketers and businesses exist on Twitter, but do nothing else. Scheduling Tweets to be sent out throughout the week to create “social media activity” isn’t an effective Twitter marketing strategy. Using Twitter effectively requires you to put in time, effort and sometimes even money to reach your goal. Here are some actionable tips for how to use Twitter effectively.

Develop a Twitter Strategy

This basic step gets ignored so often, and it’s the reason so many marketers don’t get results. Because Twitter is so easy to just jump right into and get started, planning out a strategy first gets forgotten. But taking some extra time to craft out a plan for how you’re going to use Twitter will stop you from wandering around aimlessly.

Your Twitter strategy should define:

Who you’re trying to reach

Relevant profiles/influences you want to connect with

Your overall goals (for example: build brand awareness, generate leads or get website traffic)

Your company’s “voice”

What you’ll be Tweeting

Your Tweeting schedule

How you plan on engaging with other users

Search Engine Journal outlined its strategy, which should give you a nice starting point or template to use. Having a plan in place will ensure you’re working toward a specific goal and building an account that will help improve your business, instead of just being present on Twitter.

USING SOCIAL MEDIA EFFECTIVELY

Date posted: Friday, June 30th, 2017 | By: Social

Using social media in a business setting isn’t a new concept, yet there are still a number of companies that simply don’t see any value in it. To some, these websites might not seem like anything more than a place to share selfies, and pointless daily updates, but that couldn’t be further from the truth.

Every minute, there are meaningful conversations happening on social media, and to willingly exclude yourself from this expansive atmosphere is a disservice to your company. Twitter, Facebook, and other social sites are important to use, not only because there are tangible benefits to them, but because it also signals that you’re active in the social marketplace. If you, or your company is ready to join the digital world, make sure you understand the 5 guidelines for using social media effectively before jumping in headfirst.

Getting started with a brand new social media account is probably the hardest part of the entire process. Nobody wants to send their tweets to four followers, as few, if any, will see your message, and you’re not likely going to get any engagement. Not only will the content be completely missed out on, but some might even view it as embarrassing.

For every social media account in history, they’ve started off with zero followers, no subscribers, and no likes. It takes time to build a following; and while it will likely be tedious and time consuming, it’s undoubtedly worthwhile. It’s like the ancient Chinese proverb, “The best time to plant a tree was 20 years ago. The second best time is now.” Except, in our case, it’s a little less profound.

The best time to start a social media account was five years ago. The second best time is now. During the process of growing your user base, there’s one vitally important point to keep in mind: Don’t buy followers. It might help your vanity by being able to point to a follower count of 10,000, but if none of them interact with you, or care about your product, then what’s the point? It’s a waste of money, and we’re constantly seeing crackdowns on fake & bought accounts. It won’t help you grow your user base, and a likely scenario is that all your bought followers will eventually be purged, causing you to start all over again.

According to Kissmetrics, content with images gets 94% more views than those without. While that’s true, we need to clarify exactly what that means. It’s not enough to just attach a photo to a tweet, and sit back and watch it flourish. The image needs to be relevant to what your message is about.

If you see a Tweet with the text “Here’s how you can take advantage of social media” with a photo of a bushel of apples, chances are, you’re not going to click on that link.

However, finding a photo that perfectly matches your message is easier said than done. With Pixabay, Kaboompics, and other high quality image sites, it’s likely that you can find something that’s at the very least tangentially related to your topic. Of course, there are paid alternatives which will open up a treasure trove of images, but if you’re stuck under a tight budget, or none at all, you’re left without an easy solution. Fortunately, there are other alternatives.

If you find yourself having trouble nailing down that perfect image, why not try creating it? While that might sound like a tall task, with Canva, a site that provides you with easy and intuitive tools to design your own images, it’s simple. They have numerous pre-designed layout options, and thousands of photos, grids, frames, shapes, illustrations, icons, and charts for you to incorporate into your design. Long story short. Don’t settle for a photo that’s somewhat related to your topic. Create one that connects to your message.

MAKE MILLIONS WITH YOUTUBE

Date posted: Monday, June 26th, 2017 | By: Social

While YouTube stars often share the intimate details of their lives to millions of fans, there’s one thing they usually leave out: money. We hear conflicting mumblings. We hear that YouTube star PewDiePie has reportedly made $12 million, and that he’s not the only one to score a big payday But we also hear that stars with half a million subscribers can sometimes struggle to make ends meet. There’s a disconnect that comes from both the complicated nature of how these stars actually make money, and the lack of standardization in the industry. We talked to Scott Fisher and Adam Wescott, who manage YouTube stars like MyLifeAsEva (5 million subscribers) and LaurDIY (2.6 million subscribers), to get a sense of how the industry is evolving, and where the money is coming from.

The money

While revenue from Google’s ads provide a baseline income YouTube stars can count on, Fisher and Wescott say that the key to success right now is being ready for any opportunity: brands, shows, books, appearances — the list goes on. There is no set place all the money comes from. One area that’s exploded in recent months is selling content to premium streaming video services, like Verizon’s Go90 or YouTube Red. To take advantage of this, Wescott says he’s worked with each of his clients to develop a handful of original short-form ideas, two or three half-hour ones, and at least one feature-length concept. “We’re ready all the time,” he says. He never knows when the right call will come. This might seem like overkill, but Wescott explains that it’s increasingly valuable for YouTubers to jump on a blockbuster opportunity. Brands, in particular, are starting to look for longer-term deals with stars — the type of opportunities that don’t come around twice. “They want to work with one person per year,” Fisher says, to sign someone to be a spokesperson a brand. Brands, in general, are less focused than they once were on one-time promotional videos on YouTube. In May 2015, one of his clients, Gigi Gorgeous (2.1 million subscribers), became the face of a Crest toothpaste line in Canada (she’s Canadian). This has driven a change in the way Fisher thinks about management. “It’s not just signing people willy nilly,” he says, and hoping that one will work out. “It’s about helping to create that big star that you can do so much with, that generates the revenue 50 clients would.” Brands have begun to come back, not just to their management company, but to specific stars. And if you become one of those stars, it can be incredibly lucrative. “[For brands] it used to be, round up a bunch of influencers and see what happens,” Fisher says. Not anymore. The logical extension of this is a divide between the haves and have-nots, even among YouTubers with high subscriber counts.

Who is a superstar?

When Fisher and Wescott assess whether a YouTuber has a potential to be a star in the wider world, they look at both traditional “star quality” and what the market needs. “Brands have a huge need for mothers,” Wescott says. “There are less than a dozen successful moms on YouTube,” he continues. “There are ‘mommy bloggers,’ yes, but as far as video, no.” And brands want the spending dollars of moms who relate to a YouTube personality. But does the deep intertwining of corporate brands with the income of YouTubers threaten their audiences? Gaby Dunn (529,000 subscribers) wrote a compelling article for Fusion about her experiences with sponsored videos angering some of her fans.

WARNER EXTENDS IT’S DEAL WITH YOUTUBE

Date posted: Saturday, June 17th, 2017 | By: Social
Warner Music has extended its deal with YouTube, and is very excited about its new partnership with the Google video site. Though it’s mainly excited about the length of the new deal, and the fact that it’s not committed to anything for too long. So basically what the major is saying is “with this new deal in the bag, we can’t wait to start negotiating the next deal”. Such is the peculiarity of the music industry’s relationship with YouTube. The mini-major’s CEO Steve Cooper last week wrote in a memo to staff, published by Variety, that: “I wanted to let you all know that, following months of tough negotiations, we’ve extended our deals with YouTube, separately for music publishing and recorded music. On the publishing side, Warner/Chappell tirelessly championed songwriters’ rights, and equally, our recorded music team was relentless on behalf of our artists and our music”. He added: “We secured the best possible deals under very difficult circumstances. Our new deals are also shorter than usual, giving us more options in the future”. Of course, while YouTube remains a key marketing platform for the music industry, and does generate some income via rights owners sharing in the ad revenue generated around their content, most labels and publishers are unhappy with their deals with the Google company and the royalties they earn from them. The issue is that it’s hard for music companies to keep their songs and recordings off the user-upload platform, and those pesky safe harbour laws mean that the music industry hasn’t to date been able to shift responsibility for keeping unlicensed music off YouTube onto YouTube itself. This, the music industry argues, greatly weakens the negotiating hand of the rights owners, hence them only reluctantly doing licensing deals with the Google site. Labels and publishers want copyright law rewritten, so that companies like YouTube no longer benefit from the safe harbour. Cooper’s memo continued: “Our fight to further improve compensation and control for our songwriters and artists continues to be hindered by the leverage that ‘safe harbour’ laws provide YouTube and other user-uploaded services. There’s no getting around the fact that, even if YouTube doesn’t have licences, our music will still be available but not monetised at all. Under those circumstances, there can be no free-market ‘willing buyer, willing seller’ negotiation”.

FIVE SOCIAL MEDIA HACKS TO INCREASE YOUR BUSINESS

Date posted: Sunday, June 11th, 2017 | By: Social

1. Know what’s hot. If you can post information that is current and relevant to your niche and most importantly your customer, you’ll give your audience a reason to read your posts on social media and from there visit your website. Powered by Google custom search, it throws up results for Facebook, Twitter, Tumblr, LinkedIn and other platforms. Social-searcher.com is another search tool designed to allow users to check out how their chosen keywords are being treated by social media networks. It offers analytics data, revealing other folks you can follow online, sentiments associated with keywords, and the types of posts that are doing well.

2. Social media is speaking a new language. And the language is one of images, videos and infographics. These types of media are generating excellent engagement numbers for businesses that have made it standard practice to employ them in a pertinent and creative manner. Vine, the video sharing app for Twitter; Instagram; and Flipboard for iTunes are just some of the apps that enhance the appeal of your posts and make them stand out on your followers’ pages or timelines. Creative calls to action used with such media can help bridge the gap between entertainment, information and lead generation.

3. Grow your base. Reaching followers, subscribers and “friends” is central to creating a successful and enjoyable social media campaign. One way to find new customers is to run paid ads on Facebook or Twitter as a way to increase “likes” and followers, promote blogs or make other offers; another is to tap the LinkedIn premium subscription that allows you the opportunity to reach out to potential prospects or partners via InMail. A fairly basic but often overlooked hack to attract more subscribers for your Facebook page is to immediately direct message the link to new followers on Twitter. Similar creative, cross-fertilizing techniques should be employed on all social media platforms to capture the interest of members of your audience when you’re already on their radar.

Related: How to Steal Your Competitor’s Social Media Followers

4. Save time. Whether you’re running a one-man show or an enterprise-level social media operation with data being fed into customer-relationship management systems, you need to automate certain processes. If you don’t, then these will tend to become chores that you may begin to avoid, thereby decreasing your effectiveness. Some activities that you can place on auto mode include posting updates across platforms, sending email and SMS updates on favorite topics, and uploading social media content to remote storage. If This Then That offers handy solutions.

5. Embrace change and be in the know. When a social media platform changes its guidelines, you have two options. You can take the change in stride and adapt — or give up. When you opt for the former approach, you give yourself an opportunity to occupy the space left vacant by those who gave up the fight. For example, a recent Facebook update prohibited informing contest winners of results through Facebook; this restriction has since been relaxed, however. Last month, LinkedIn introduced enhancements such as the ability to block profiles and unwanted messages. These have clear benefits for popular LinkedIn groups that have had to deal with a lot of spam until now. It pays to be in the know.

YOUTUBE’S NEW FEATURES

Date posted: Friday, June 2nd, 2017 | By: Social
Dark Mode

In April 2017, savvy web users discovered a hidden “dark mode” feature that turned the YouTube interface from white to black. Dark modes and dark themes are highly sought after, as evidenced by the new Dark Mode in Windows 10, because they are easier on the eyes over long periods of time.

Big Screen Interface

Okay, so this feature isn’t exactly new since it was introduced way back in 2012 as “YouTube Leanback,” but considering how many users don’t know that it exists, it may as well be new. In short, if you watch YouTube on a big screen or touchscreen, this interface is optimized for you.

Double Tap

Lately I’ve been streaming YouTube from my smartphone to my TV. It’s been pretty convenient overall, but seeking back and forth on a video has always been annoying — that is, until the “double tap” feature was added.

Turn Videos into GIFs

YouTube understands that GIFs are the language of the web. It’s one thing to share a video with someone and another to share a GIF of a video highlight. The latter gets straight to the point, making it more appropriate for today’s attention-deficient web.

Live Streams

YouTube offers two ways to live stream content on the web: YouTube Live, which is a few years old now, and YouTube Gaming, which launched back in 2015. The latter competes with Twitch and can be an interesting way to make money while playing games, but YouTube Live is the bigger feature.

GET NOTICED ON SOUNDCLOUD !

Date posted: Friday, May 26th, 2017 | By: Social
If you want to be taken serious as a recording artist and get noticed by millions, SoundCloud can certainly play a big part in that. The impressive amount of users willing to find a new sound, the ease of social sharing, and the community engagement are ideal for up-and-coming performers. You have to remember that artists artists and representatives from major labels frequently visit the site to find what’s new in music. The building of your profile is critical if you are going to be noticed, it takes one big hit on this network for you to be checked out by major record labels. Snoop Dogg found Iza Lach, Post Malone was discovered by Republic Records after his song White Iverson amassed plenty of plays, Kodak Black was co-signed by Drake and also inked a deal with Atlantic Records, etc. The list of artists amassing a massive amount of plays on SoundCloud, and in return a lot of attention across the Internet, is endless. I just wish I knew about this when I was racing out of high school with my guitar, jamming to Slash’s rendition of Obsession Confession.

INTERESTING YOUTUBE FACTS

Date posted: Friday, May 19th, 2017 | By: Social
YouTube is a video sharing network that was created back in 2005. Since then they have become and will most likely remain the biggest video sharing platform on earth ! Below are some interesting facts for you to take a look at : 1. Every minute, more than 100 hours of video are uploaded to YouTube. 2. YouTube has over a billion users, almost one-third of all people on the Internet. 3. The First YouTube Video was uploaded on April 23, 2005, featuring its co-founder Jawed Karim at the San Diego Zoo. 4. YouTube was founded by 3 former employees of PayPal. 5. YouTube was created by Chad Hurley, Steve Chen, and Jawed Karim in 2005. The three founders knew each other from working together at another Internet start up, PayPal. In fact, Hurley designed the PayPal logo after reading a Wired article about the online payment company and e-mailing the startup in search of a job. YouTube was initially funded by bonuses received following the eBay buy-out of PayPal. You could argue that if there was no PayPal, there would be no YouTube. 6. YouTube’s Origins as a Dating Site The founding trio didn’t come up with the YouTube concept straight away. Legend has it that YouTube began life as a video dating site dubbed “Tune In Hook Up,” said to be influenced by HotorNot. The three ultimately decided not to go that route. 7. The domain name YouTube.com was registered on Valentine’s Day in 2005. This, however, caused a huge misunderstanding for Universal Tube & Rollform Equipment based in Perrysburg, Ohio. Its company domain, “utube.com,” was overwhelmed with traffic from people that tried to spell the video site’s name phonetically. 8. The first video to ever be uploaded to YouTube isn’t a classic by any means. Shot by Yakov Lapitsky at the San Diego Zoo it shows co-founder Jawed Karim in front of the elephant enclosure going on about long trunks. It has, nonetheless, racked up a very healthy 4,282,497 views since its online debut on April 23, 2005. 9. For the last three years YouTube has pranked its millions of users every April Fools Day. The first was a classic — every video on the site’s homepage was actually a Rickroll. In 2009 YouTube turned the site upside down and in 2010 an attempt to reduce bandwidth costs saw a “TEXTp” mode introduced, which translated colors in the videos into text. We can’t wait to see what YouTube has in store for 2011. 10. As of February 2011, YouTube has 490 million unique users worldwide per month, who rack up an estimated 92 billion page views each month. We spend around 2.9 billion hours on YouTube in a month — over 325,000 years. And those stats are just for the main YouTube website — they don’t incorporate embedded videos or video watched on mobile devices.

YOUTUBE FINISH THE BIGGEST UPDATE YET

Date posted: Friday, May 12th, 2017 | By: Social
If you are on this video sharing network then you would have already noticed the major changes that they have applied. The way you see a video now is different as they have placed the subscriber option where the views are which is clever as it makes people more drawn to subscribing than before. You would have also noticed that your views have taken more time to show up on your view counter and that is because they are filtering out all views that are non human views. They do what we call a big clean up and they do this every year like clockwork however this was the biggest YouTube update that we have noticed since the video sharing network has been around. It is a good thing as it gives people a chance to rank more because bot views will class as a ” no rank ” which helps people who are generally working hard to get YouTube views, likes, subscribers and comments the right way. This is a big lesson for those of you who are using un-trusted sources to have views added to your videos. You should always be checking the company you use and be more than sure that they are providing real YouTube views that will not harm your account when YouTube do their updates. YouTube, like all other social media networks always update every other month, we noticed that this update took weeks apposed to days so they really went through and updated all of their servers, you would have noticed your rankings either improve or go down depending on how many views, likes, subscribers, comments as well as how many time your video has been shared. Look at it like Google, they update every other month so if you are a website owner you will notice that your rankings do not move for around three months after working on your search engine optimization. For more updates and recent news, check out this page every week as we are consistently uploading blogs to help you as our visitors and or clients to stay on top.

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IMPORTANT INFORMATION ABOUT SOUNDCLOUD YOU NEED TO KNOW

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HOW TO USE TWITTER EFFECTIVELY

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USING SOCIAL MEDIA EFFECTIVELY

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MAKE MILLIONS WITH YOUTUBE

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