Date posted: Monday, June 26th, 2017 | By: admin

While YouTube stars often share the intimate details of their lives to millions of fans, there’s one thing they usually leave out: money. We hear conflicting mumblings. We hear that YouTube star PewDiePie has reportedly made $12 million, and that he’s not the only one to score a big payday But we also hear that stars with half a million subscribers can sometimes struggle to make ends meet. There’s a disconnect that comes from both the complicated nature of how these stars actually make money, and the lack of standardization in the industry. We talked to Scott Fisher and Adam Wescott, who manage YouTube stars like MyLifeAsEva (5 million subscribers) and LaurDIY (2.6 million subscribers), to get a sense of how the industry is evolving, and where the money is coming from.

The money

While revenue from Google’s ads provide a baseline income YouTube stars can count on, Fisher and Wescott say that the key to success right now is being ready for any opportunity: brands, shows, books, appearances — the list goes on. There is no set place all the money comes from. One area that’s exploded in recent months is selling content to premium streaming video services, like Verizon’s Go90 or YouTube Red. To take advantage of this, Wescott says he’s worked with each of his clients to develop a handful of original short-form ideas, two or three half-hour ones, and at least one feature-length concept. “We’re ready all the time,” he says. He never knows when the right call will come. This might seem like overkill, but Wescott explains that it’s increasingly valuable for YouTubers to jump on a blockbuster opportunity. Brands, in particular, are starting to look for longer-term deals with stars — the type of opportunities that don’t come around twice. “They want to work with one person per year,” Fisher says, to sign someone to be a spokesperson a brand. Brands, in general, are less focused than they once were on one-time promotional videos on YouTube. In May 2015, one of his clients, Gigi Gorgeous (2.1 million subscribers), became the face of a Crest toothpaste line in Canada (she’s Canadian). This has driven a change in the way Fisher thinks about management. “It’s not just signing people willy nilly,” he says, and hoping that one will work out. “It’s about helping to create that big star that you can do so much with, that generates the revenue 50 clients would.” Brands have begun to come back, not just to their management company, but to specific stars. And if you become one of those stars, it can be incredibly lucrative. “[For brands] it used to be, round up a bunch of influencers and see what happens,” Fisher says. Not anymore. The logical extension of this is a divide between the haves and have-nots, even among YouTubers with high subscriber counts.

Who is a superstar?

When Fisher and Wescott assess whether a YouTuber has a potential to be a star in the wider world, they look at both traditional “star quality” and what the market needs. “Brands have a huge need for mothers,” Wescott says. “There are less than a dozen successful moms on YouTube,” he continues. “There are ‘mommy bloggers,’ yes, but as far as video, no.” And brands want the spending dollars of moms who relate to a YouTube personality. But does the deep intertwining of corporate brands with the income of YouTubers threaten their audiences? Gaby Dunn (529,000 subscribers) wrote a compelling article for Fusion about her experiences with sponsored videos angering some of her fans.


Date posted: Saturday, June 17th, 2017 | By: admin
Warner Music has extended its deal with YouTube, and is very excited about its new partnership with the Google video site. Though it’s mainly excited about the length of the new deal, and the fact that it’s not committed to anything for too long. So basically what the major is saying is “with this new deal in the bag, we can’t wait to start negotiating the next deal”. Such is the peculiarity of the music industry’s relationship with YouTube. The mini-major’s CEO Steve Cooper last week wrote in a memo to staff, published by Variety, that: “I wanted to let you all know that, following months of tough negotiations, we’ve extended our deals with YouTube, separately for music publishing and recorded music. On the publishing side, Warner/Chappell tirelessly championed songwriters’ rights, and equally, our recorded music team was relentless on behalf of our artists and our music”. He added: “We secured the best possible deals under very difficult circumstances. Our new deals are also shorter than usual, giving us more options in the future”. Of course, while YouTube remains a key marketing platform for the music industry, and does generate some income via rights owners sharing in the ad revenue generated around their content, most labels and publishers are unhappy with their deals with the Google company and the royalties they earn from them. The issue is that it’s hard for music companies to keep their songs and recordings off the user-upload platform, and those pesky safe harbour laws mean that the music industry hasn’t to date been able to shift responsibility for keeping unlicensed music off YouTube onto YouTube itself. This, the music industry argues, greatly weakens the negotiating hand of the rights owners, hence them only reluctantly doing licensing deals with the Google site. Labels and publishers want copyright law rewritten, so that companies like YouTube no longer benefit from the safe harbour. Cooper’s memo continued: “Our fight to further improve compensation and control for our songwriters and artists continues to be hindered by the leverage that ‘safe harbour’ laws provide YouTube and other user-uploaded services. There’s no getting around the fact that, even if YouTube doesn’t have licences, our music will still be available but not monetised at all. Under those circumstances, there can be no free-market ‘willing buyer, willing seller’ negotiation”.


Date posted: Sunday, June 11th, 2017 | By: admin

1. Know what’s hot. If you can post information that is current and relevant to your niche and most importantly your customer, you’ll give your audience a reason to read your posts on social media and from there visit your website. Powered by Google custom search, it throws up results for Facebook, Twitter, Tumblr, LinkedIn and other platforms. is another search tool designed to allow users to check out how their chosen keywords are being treated by social media networks. It offers analytics data, revealing other folks you can follow online, sentiments associated with keywords, and the types of posts that are doing well.

2. Social media is speaking a new language. And the language is one of images, videos and infographics. These types of media are generating excellent engagement numbers for businesses that have made it standard practice to employ them in a pertinent and creative manner. Vine, the video sharing app for Twitter; Instagram; and Flipboard for iTunes are just some of the apps that enhance the appeal of your posts and make them stand out on your followers’ pages or timelines. Creative calls to action used with such media can help bridge the gap between entertainment, information and lead generation.

3. Grow your base. Reaching followers, subscribers and “friends” is central to creating a successful and enjoyable social media campaign. One way to find new customers is to run paid ads on Facebook or Twitter as a way to increase “likes” and followers, promote blogs or make other offers; another is to tap the LinkedIn premium subscription that allows you the opportunity to reach out to potential prospects or partners via InMail. A fairly basic but often overlooked hack to attract more subscribers for your Facebook page is to immediately direct message the link to new followers on Twitter. Similar creative, cross-fertilizing techniques should be employed on all social media platforms to capture the interest of members of your audience when you’re already on their radar.

Related: How to Steal Your Competitor’s Social Media Followers

4. Save time. Whether you’re running a one-man show or an enterprise-level social media operation with data being fed into customer-relationship management systems, you need to automate certain processes. If you don’t, then these will tend to become chores that you may begin to avoid, thereby decreasing your effectiveness. Some activities that you can place on auto mode include posting updates across platforms, sending email and SMS updates on favorite topics, and uploading social media content to remote storage. If This Then That offers handy solutions.

5. Embrace change and be in the know. When a social media platform changes its guidelines, you have two options. You can take the change in stride and adapt — or give up. When you opt for the former approach, you give yourself an opportunity to occupy the space left vacant by those who gave up the fight. For example, a recent Facebook update prohibited informing contest winners of results through Facebook; this restriction has since been relaxed, however. Last month, LinkedIn introduced enhancements such as the ability to block profiles and unwanted messages. These have clear benefits for popular LinkedIn groups that have had to deal with a lot of spam until now. It pays to be in the know.


Date posted: Friday, June 2nd, 2017 | By: admin
Dark Mode

In April 2017, savvy web users discovered a hidden “dark mode” feature that turned the YouTube interface from white to black. Dark modes and dark themes are highly sought after, as evidenced by the new Dark Mode in Windows 10, because they are easier on the eyes over long periods of time.

Big Screen Interface

Okay, so this feature isn’t exactly new since it was introduced way back in 2012 as “YouTube Leanback,” but considering how many users don’t know that it exists, it may as well be new. In short, if you watch YouTube on a big screen or touchscreen, this interface is optimized for you.

Double Tap

Lately I’ve been streaming YouTube from my smartphone to my TV. It’s been pretty convenient overall, but seeking back and forth on a video has always been annoying — that is, until the “double tap” feature was added.

Turn Videos into GIFs

YouTube understands that GIFs are the language of the web. It’s one thing to share a video with someone and another to share a GIF of a video highlight. The latter gets straight to the point, making it more appropriate for today’s attention-deficient web.

Live Streams

YouTube offers two ways to live stream content on the web: YouTube Live, which is a few years old now, and YouTube Gaming, which launched back in 2015. The latter competes with Twitch and can be an interesting way to make money while playing games, but YouTube Live is the bigger feature.


Date posted: Friday, May 26th, 2017 | By: admin
If you want to be taken serious as a recording artist and get noticed by millions, SoundCloud can certainly play a big part in that. The impressive amount of users willing to find a new sound, the ease of social sharing, and the community engagement are ideal for up-and-coming performers. You have to remember that artists artists and representatives from major labels frequently visit the site to find what’s new in music. The building of your profile is critical if you are going to be noticed, it takes one big hit on this network for you to be checked out by major record labels. Snoop Dogg found Iza Lach, Post Malone was discovered by Republic Records after his song White Iverson amassed plenty of plays, Kodak Black was co-signed by Drake and also inked a deal with Atlantic Records, etc. The list of artists amassing a massive amount of plays on SoundCloud, and in return a lot of attention across the Internet, is endless. I just wish I knew about this when I was racing out of high school with my guitar, jamming to Slash’s rendition of Obsession Confession.


Date posted: Friday, May 19th, 2017 | By: admin
YouTube is a video sharing network that was created back in 2005. Since then they have become and will most likely remain the biggest video sharing platform on earth ! Below are some interesting facts for you to take a look at : 1. Every minute, more than 100 hours of video are uploaded to YouTube. 2. YouTube has over a billion users, almost one-third of all people on the Internet. 3. The First YouTube Video was uploaded on April 23, 2005, featuring its co-founder Jawed Karim at the San Diego Zoo. 4. YouTube was founded by 3 former employees of PayPal. 5. YouTube was created by Chad Hurley, Steve Chen, and Jawed Karim in 2005. The three founders knew each other from working together at another Internet start up, PayPal. In fact, Hurley designed the PayPal logo after reading a Wired article about the online payment company and e-mailing the startup in search of a job. YouTube was initially funded by bonuses received following the eBay buy-out of PayPal. You could argue that if there was no PayPal, there would be no YouTube. 6. YouTube’s Origins as a Dating Site The founding trio didn’t come up with the YouTube concept straight away. Legend has it that YouTube began life as a video dating site dubbed “Tune In Hook Up,” said to be influenced by HotorNot. The three ultimately decided not to go that route. 7. The domain name was registered on Valentine’s Day in 2005. This, however, caused a huge misunderstanding for Universal Tube & Rollform Equipment based in Perrysburg, Ohio. Its company domain, “,” was overwhelmed with traffic from people that tried to spell the video site’s name phonetically. 8. The first video to ever be uploaded to YouTube isn’t a classic by any means. Shot by Yakov Lapitsky at the San Diego Zoo it shows co-founder Jawed Karim in front of the elephant enclosure going on about long trunks. It has, nonetheless, racked up a very healthy 4,282,497 views since its online debut on April 23, 2005. 9. For the last three years YouTube has pranked its millions of users every April Fools Day. The first was a classic — every video on the site’s homepage was actually a Rickroll. In 2009 YouTube turned the site upside down and in 2010 an attempt to reduce bandwidth costs saw a “TEXTp” mode introduced, which translated colors in the videos into text. We can’t wait to see what YouTube has in store for 2011. 10. As of February 2011, YouTube has 490 million unique users worldwide per month, who rack up an estimated 92 billion page views each month. We spend around 2.9 billion hours on YouTube in a month — over 325,000 years. And those stats are just for the main YouTube website — they don’t incorporate embedded videos or video watched on mobile devices.


Date posted: Friday, May 12th, 2017 | By: admin
If you are on this video sharing network then you would have already noticed the major changes that they have applied. The way you see a video now is different as they have placed the subscriber option where the views are which is clever as it makes people more drawn to subscribing than before. You would have also noticed that your views have taken more time to show up on your view counter and that is because they are filtering out all views that are non human views. They do what we call a big clean up and they do this every year like clockwork however this was the biggest YouTube update that we have noticed since the video sharing network has been around. It is a good thing as it gives people a chance to rank more because bot views will class as a ” no rank ” which helps people who are generally working hard to get YouTube views, likes, subscribers and comments the right way. This is a big lesson for those of you who are using un-trusted sources to have views added to your videos. You should always be checking the company you use and be more than sure that they are providing real YouTube views that will not harm your account when YouTube do their updates. YouTube, like all other social media networks always update every other month, we noticed that this update took weeks apposed to days so they really went through and updated all of their servers, you would have noticed your rankings either improve or go down depending on how many views, likes, subscribers, comments as well as how many time your video has been shared. Look at it like Google, they update every other month so if you are a website owner you will notice that your rankings do not move for around three months after working on your search engine optimization. For more updates and recent news, check out this page every week as we are consistently uploading blogs to help you as our visitors and or clients to stay on top.


Date posted: Friday, May 5th, 2017 | By: admin
With social media being the number one focus not only with businesses and record labels but people from all walks of life it is important for us to keep you updated with every social platform that is out there. You may of been effected by YouTube’s recent updated which effected the view count on peoples videos. This happens once a year and is not a problem if you are buying safe views from a trusted supplier but if you have purchased YouTube views from an un-trusted source then you may find that you have not only wasted your money your account may get a warning. Their updated effected the time on the views to add onto your video so if you see that you are missing views then wait a few days for them to show up again. They basically change their algorithm which effects a large number of people who receive views fast. SoundCloud have realeased a new feature called ” SoundCloud GO + ” which allows you to access a larger amount of music dependent on what you are looking for, although this comes at a cost per month depending on what option you use, it works wonders for artists because a lot of their audience will now be targeted. Social media is without a doubt the best way to be seen and heard. People are all over the main providers such as Twitter and Facebook, branding themselves in the hope that they will be noticed by their targeted niche. You have to remember that these giant services update on a regular basis however a large network such as YouTube will do one major update around this time of the year like clockwork. If you have been effected by their update then make sure you are contacting your social media service provider as they will be able to issue you with an update and status of your order.


Date posted: Friday, April 28th, 2017 | By: admin
For a company that lives and breaths social media, we are very much up to date with the way each one of them works. A lot of people are wondering why, when they reach one million YouTube views that they do not trend. The reason for this is down to YouTube’s new updates. The old way to trend a video on YouTube would be to reach one million views as fast as possible. That does not work anymore ! The way to trend your video is to have that video featured on other social networks such as Twitter and Facebook. Having people share your video, comments, likes, shares and subscribers is the key to trending a YouTube video. You must also have people watching your video most of the way through, this is called a ” high retention ” YouTube view.


When we say keep up to date, what we are implying is that you read some news on social media updates and different ways to trend your videos. This could take around five to ten minutes a day with a simple blog forum on Google or your favorite blog spot. There are thousands out there with up to date information that you should be reading in order to stay ahead of the game. You can have a look here for weekly blogs which will involve different aspects of all social media platforms. Keep an eye out !


There is so many resources online now that it is almost impossible to not find what your looking for. You can contact social media companies and ask for some advice. There are many that will allow you to buy YouTube views but if you are feeling ambitious then you will want to ask for their advice and have ago at it yourself. You can subscribe to news letters, you can do a simple online search ” YouTube updates ” as an example. Check to make sure you are receiving a the correct information ! Anyone that tells you that all you have to do is gain one million views to trend is providing you false information.


Date posted: Monday, April 17th, 2017 | By: admin
With this network always updating their back end and making sure everything runs smooth and fast for their users, they have recently done an update to YouTube seems to be showing new content suggestion thumbnails when watching a video in full screen mode. They have done this through their Android application. The new thumbnail cards show up from the bottom of the app which then gives you different ideas about what you watch next. Each thumbnail can be tapped to bring it into focus and get you started watching something new. Since this update doesn’t seem to be rolled out for everyone on the newest version of the app, it’s likely a server-side update that will roll out slowly to users in the coming weeks. If you don’t have YouTube 12.05 directly from the Google Play Store yet, you can head over to APKMirror and download the file yourself to see if you will get these new suggestions when you watch a full screen YouTube video. Their recent update may have effected your view, like, subscriber and or comment count. This is can be down to two different things. One is that you have decided to buy YouTube views from an un-trusted source which YouTube has picked up on, if this is the case you will receive an email from YouTube giving you a warning. The other may be that due to the amount of users it takes time for your views, likes, comments and or subscribers to show up. You will notice a small fluctuation which is always balanced out within around 12 hours.


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